Explore our latest articles, videos, industry insights, and more.
Q1 results across the fast casual and QSR industry reveal a subtle but important shift. Same-store sales have grown modestly, but that growth is being driven primarily by pricing—not increased customer traffic.
Healthcare providers often focus heavily on digital channels, but one of the most effective ways to build trust and drive patient growth is by investing in their immediate trade area. Patients prefer convenience when choosing care, often selecting providers within just a few miles of home or work.
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.
This 4th of July, LOMA helps brands spark real community connections. From local parades to limited-time promos, our platform makes it easy to activate hyper-local campaigns across every market—without the hassle. Celebrate locally. Scale nationally. That’s the LOMA way.
Watch this video to learn how the LOMA Tracking feature can help your team track local marketing spend, done at the location level and through the LOMA marketplace.
Agencies support brand growth, but most aren’t built to scale local marketing. LOMA fills that gap—making it easy to launch community-based tactics, streamline execution, and empower local teams. While your agency handles strategy, LOMA helps you win locally.
The LOMA Local Store Marketplace is a first-of-its-kind platform that makes local marketing fast, easy, and impactful. With ready-to-launch tactics like event kits and targeted outreach, it empowers teams to connect with their communities in smart, scalable ways—no guesswork needed.
Joined by a lineup of industry leaders, the UCLA Restaurant Conference explored innovative strategies for driving foot traffic, building community connections, and tailoring marketing efforts to individual locations.
As brands compete in a digital-first world, the power of local marketing is often underestimated. By building strong ties within their communities, businesses can foster trust, boost engagement, and achieve a stronger ROI.
Local marketing isn’t just a nice-to-have—it’s a smart strategy that drives real results. Learn how LOMA helps businesses build community connections, boost visibility, and turn local engagement into long-term growth.
Each spring, The Masters Tournament captures global attention with its iconic green jacket, pristine fairways, and deep sense of tradition. But The Masters isn’t just a sporting event—it’s a masterclass in branding.
Why is local store marketing so hard for multi unit brands to scale and what is LOMA doing about it? Let me give you my take on answering this question as I have 25+ years of experience in the field marketing space for multi-unit brands.
In our interview with Patrick Rooney, CEO of Mahalo Hub, learn how Mahalo Hub can capture, edit and distribute authentic video stories at scale.
Learn how PeopleLinx can help turns lead into customers with AI-Powered outreach automation, prospect data & professional marketing services.
Learn how Enradius delivers a location based digital advertising and the various offerings in the LOMA marketplace to help your business succeed.
In our interview with Lon Ballenbacher, Co-Founder of Digital Pointes, learn how Digital Pointes can hand pick audiences to grow your business.
In this episode of Clicks 2 Bricks, Alex Nocifera, Co-Founder and CEO of Loma, and Brian Monahan, Head of Retail Media Solutions at Dentsu, explore the powerful intersection of retail media and consumer behavior.
Why it is important to not forget to add in local marketing into your budget.
Excited to share our interview featuring Bob Westerfield, owner and founder of Power Ad Company, and Brett Campbell, CMO of LOMA! Power Ad Company was founded by Bob Westerfield in 1996.
Unlocking the power of community marketing for multi-unit brands.
Today’s most successful franchises, though, are leveraging a bevy of software point solutions available to unlock growth opportunities.
In 2024, U.S. back-to-school spending is projected to reach $38.8 billion, slightly down from the previous year's record of $41.5 billion. The "Back to School" season offers a unique opportunity for local stores to connect with their communities and build strong relationships with schools.
On episode 511 of Delivering #MarketingJoy, Brett Campbell talks about what community marketing is (and why it matters), discusses mistakes he sees brands making, and why marketers need an "operating system" to succeed.
Are you a franchise owner or marketer struggling to effectively scale your local marketing efforts? Franchisees often find themselves overwhelmed with the daily responsibilities of managing operations. This leaves them with little time to focus on marketing efforts.
Brett Campbell, the Co-Founder and CMO at Loma, discusses how the Loma Platform bridges the gap between national brands and individual franchises.
If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”)
The Down 2 Business Podcast is not only about providing exposure to business owners and their respective crafts but also telling their story from start to finish.
LOMA has launched its enterprise platform for multi-local brands to centrally plan, activate and measure their local store marketing.
Meet Alex Nocifera, the CEO and founder of Loma, a leader in localized marketing solutions for multi-unit brands. With a passion for bridging the gap between expanding brands and local communities, Alex's strategic blend of innovation and customer-centricity drives Loma's success.
More brands are experimenting with guerrilla marketing -- everything from passing out flyers to embarking on a cross-country road trip.
CEO Alex Nocifera talks strategies for last mile success.
How LOMA made in impact in Wingstop.
One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
The demand for innovation and customization in food menus is notably driving market growth. The demand for new flavors, combination food infused with bold flavors, and premium alternatives is on the rise in the US.
The fast casual restaurant market size was valued at $125.6 billion in 2019, and is expected to reach $209.1 billion by 2027, registering a CAGR of 10.6% from 2021 to 2027.
We know from Technomic’s 2023 America’s Favorite Chains data that Americans love steak and smoothies. But of course, they still eat plenty of burgers, chicken, sandwiches, and other foods. So who are the winners of those various categories? And why?
By leveraging data-driven insights from LOMA, you can refine your marketing strategies to more effectively draw in new customers and build a dedicated fan base.
Learn how Taylor Voelker, Director of Local Restaurant Marketing at Blaze Pizza outlines her approach to local restaurant marketing and the tools she uses to empower her team.
Grand openings are about creating bonds, touching hearts, and resonating in a way that only your brand can.
This comprehensive research identifies crucial trends for anyone in the restaurant industry looking to adapt and thrive.
Curious about what else is in store for the restaurant world this year? Check out the comprehensive "2023 State of the Restaurant Industry" report by the National Restaurant Association, your go-to source for industry sales projections and trends.
This trend is further complicated by the diverse reactions of different income groups, with higher-income consumers maintaining their spending habits, while lower-income groups exhibit more caution.
In an inspiring turn of events, Stanley, a century-old brand known for its rugged outdoor gear, achieved viral success by tapping into an unexpected market: women.
The role of a marketer in a multi-unit system is multifaceted and demanding. Often serving as strategists, executors, and guardians of the brand, these professionals must navigate a complex landscape with limited tools and support.
Understand a critical challenge brands face: misdirected local marketing efforts due to insufficient unit-level tracking.
See how LOMA addresses a key issue in franchising: unenforced local marketing spend.
Check out our video to see how multi-unit brands are elevating their strategies with LOMA, achieving impressive comp sales growth by focusing on local marketing efforts.
SaaS firms are under pressure to improve their value proposition to companies, especially considering the high rate of customer churn in the sector.
Discover how LOMA's platform simplifies local marketing for multi-unit brands in our latest video.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.
In the face of such adversity, the LSM landscape didn't just adapt; it innovated. There was a marked shift from traditional in-person engagement strategies to digitally-anchored ones.
To further the differentiation, LOMA’s platform incorporates AI, predictive analytics, and 24/7 monitoring of performance across the curated channels to adjust and adapt. All of this is combined with some creative financing to keep the payments predictable for simple budgeting.
This case study dives into their journey of connecting even deeper with their communities, enhancing their presence, and making every morning coffee count.
Beyond sales figures and brand metrics, there's a profound synergy unfolding. When multi-unit brands support schools, they're fostering community wellness.
By prioritizing the value of LSM in driving sustainable growth and financial success, franchise businesses can empower their franchisees to allocate resources effectively.
For owners to feel confident in the brand they’ve invested in and the partnership they’ve made with a franchise, they need to know exactly what is expected of them and how they should be proceeding from the moment they decide to open a location.
LSM takes your brand from being a faceless establishment to a friendly neighbor, and that’s a bond that translates into loyalty and boosted sales.
LOMA Funds today announces the launch of its new, proprietary platform that architects, activates and attributes scalable local marketing across multi-unit systems.
As the franchise market grows increasingly competitive and consumers are only harder and harder to reach, ongoing brand awareness is crucial for staying top of mind with consumers and driving consistent new and repeat foot traffic.
It’s easy at times to take the foundational elements of successful franchising for granted. In this piece, we’ll identify which fundamentals require your vigilance right now.
