Blog

Back to school with local store marketing

In 2024, U.S. back-to-school spending is projected to reach $38.8 billion, slightly down from the previous year's record of $41.5 billion. The "Back to School" season offers a unique opportunity for local stores to connect with their communities and build strong relationships with schools.

News

LOMA Platform Boosts Hyperlocal Marketing for Franchises

If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”)

Fast Casual Restaurants Market in US Report 2024-2028

The demand for innovation and customization in food menus is notably driving market growth. The demand for new flavors, combination food infused with bold flavors, and premium alternatives is on the rise in the US. Customers with constantly evolving tastes demand exotic cuisine. This demand for innovative and exotic-flavored fast food is most prominent among millennials. The millennials seek options that allow customization of food based on their calorie intake per day.

2023 State of the Restaurant Industry 

Curious about what else is in store for the restaurant world this year? Check out the comprehensive "2023 State of the Restaurant Industry" report by the National Restaurant Association, your go-to source for industry sales projections and trends.

Videos

How LOMA Boosts Local Marketing Sales

Check out our video to see how multi-unit brands are elevating their strategies with LOMA, achieving impressive comp sales growth by focusing on local marketing efforts.

News

Street Fight: LOMA Wants to Fund Hyperlocal Marketing

To further the differentiation, LOMA’s platform incorporates AI, predictive analytics, and 24/7 monitoring of performance across the curated channels to adjust and adapt. All of this is combined with some creative financing to keep the payments predictable for simple budgeting.

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Articles

How Franchises Can Better Nurture More Successful Owners

For owners to feel confident in the brand they’ve invested in and the partnership they’ve made with a franchise, they need to know exactly what is expected of them and how they should be proceeding from the moment they decide to open a location.