LOMA
Check out our video to see how multi-unit brands are elevating their strategies with LOMA, achieving impressive comp sales growth by focusing on local marketing efforts. LOMA's proprietary platform expertly architects, activates, and analyzes each brand's market presence at the local level. In just the first 90 days of partnership, LOMA has driven double-digit year-over-year sales increases through community-focused marketing. The platform also offers unparalleled transparency into local marketing activities, sales, and transaction trends across all units of a brand. Dive into the details of LOMA’s impactful approach at www.lomaplatform.com.
Featured resources
Resources we think you should read.
THE $27 MILLION INSIGHT: HOW ONE FRANCHISE BRAND FINALLY SAW ITS LOCAL MARKETING INVESTMENT CLEARLY
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.