LOMA

We all have our favorite spots – that cozy corner cafe where the barista knows your order by heart, or that sandwich spot that feels just like home. For many across the stretch from Minnesota to Texas, Dunn Brothers Coffee has become that spot. With more than 50 welcoming doors opened to communities, they're not just about the great coffee, sandwiches, or salads; they're about being a part of your day. But even with such a broad reach, Dunn Brothers felt there was more they could do, especially around four of their locations. This case study dives into their journey of connecting even deeper with their communities, enhancing their presence, and making every morning coffee count.

Featured resources
Resources we think you should read.
THE $27 MILLION INSIGHT: HOW ONE FRANCHISE BRAND FINALLY SAW ITS LOCAL MARKETING INVESTMENT CLEARLY
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.


