LOMA
We all have our favorite spots – that cozy corner cafe where the barista knows your order by heart, or that sandwich spot that feels just like home. For many across the stretch from Minnesota to Texas, Dunn Brothers Coffee has become that spot. With more than 50 welcoming doors opened to communities, they're not just about the great coffee, sandwiches, or salads; they're about being a part of your day. But even with such a broad reach, Dunn Brothers felt there was more they could do, especially around four of their locations. This case study dives into their journey of connecting even deeper with their communities, enhancing their presence, and making every morning coffee count.
Featured resources
Resources we think you should read.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.
Why is local store marketing so hard to scale for multi unit brands and what is LOMA doing about it?
Why is local store marketing so hard for multi unit brands to scale and what is LOMA doing about it? Let me give you my take on answering this question as I have 25+ years of experience in the field marketing space for multi-unit brands.