LOMA
Discover how LOMA's platform simplifies local marketing for multi-unit brands in our latest video. Designed as a central hub, it captures and analyzes all local marketing activities in one place. Easily track spending by location and access summarized data through our intuitive dashboard. This visibility empowers franchise owners to validate contractually obligated spending, while marketing teams gain control over local funds to drive impactful results. Experience the power of centralized marketing management at www.lomaplatform.com.
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Resources we think you should read.
THE $27 MILLION INSIGHT: HOW ONE FRANCHISE BRAND FINALLY SAW ITS LOCAL MARKETING INVESTMENT CLEARLY
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.