At the recent UCLA Restaurant Conference, LOMA co-founder and CEO Alex Nocifera led a compelling panel discussion on one of the industry’s most relevant topics: Local Store Marketing (LSM) for Restaurants. The session brought together an accomplished group of marketing leaders, including Alan Nathan, CEO of Sweetfin; Taylor Voelker, VP of Marketing at Round Table Pizza; Joshua Becerra, CMO at Xperience Restaurant Group; and Alexis Eldridge, former CMO at Pressed Juicery.

The conversation centered on how restaurant brands—particularly those operating at scale—can successfully localize their marketing efforts to drive traffic, deepen community engagement, and build long-term brand equity. From enabling franchisees to execute high-impact campaigns, to balancing national brand consistency with hyper-local relevance, the panelists offered actionable insights rooted in real-world experience.

They also explored how data, automation, and creative strategy are reshaping the future of LSM, sharing examples of what’s working today—from regionally tailored promotions and in-store activations to leveraging local influencers and neighborhood events.

One key takeaway emerged clearly: while digital continues to dominate, brands that invest in localized strategies are seeing stronger performance and more meaningful customer relationships.

LOMA was proud to lead this timely conversation, reinforcing its mission to help multi-location brands make local marketing more intelligent, efficient, and effective.