LOMA
Explore our latest video to understand a critical challenge brands face: misdirected local marketing efforts due to insufficient unit-level tracking. LOMA steps in with a solution – a predictive analytics tool that intelligently combines weekly sales data and promotional schedules. This synergy ensures marketing efforts are both timely and effective - maximizing ROI. LOMA's platform is expertly designed for multi-unit brands, promising smarter, scalable marketing strategies. Discover how at www.lomaplatform.com
Featured resources
Resources we think you should read.
Case Study: The Missing Ingredient Was Tracking: Unlocking the Power of Local Store Marketing
Local store marketing drives growth, but without tracking, impact is unclear. A 14-unit restaurant brand used LOMA to track activity, spend, and results boosting accountability, optimizing budgets, and proving that tactics like sampling significantly increase conversion.
Own Your Backyard: How Community-Driven Healthcare Marketing Is Redefining Patient Acquisition
Healthcare providers often focus heavily on digital channels, but one of the most effective ways to build trust and drive patient growth is by investing in their immediate trade area. Patients prefer convenience when choosing care, often selecting providers within just a few miles of home or work.
THE $27 MILLION INSIGHT: HOW ONE FRANCHISE BRAND FINALLY SAW ITS LOCAL MARKETING INVESTMENT CLEARLY
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.