LOMA
Explore our latest video to understand a critical challenge brands face: misdirected local marketing efforts due to insufficient unit-level tracking. LOMA steps in with a solution – a predictive analytics tool that intelligently combines weekly sales data and promotional schedules. This synergy ensures marketing efforts are both timely and effective - maximizing ROI. LOMA's platform is expertly designed for multi-unit brands, promising smarter, scalable marketing strategies. Discover how at www.lomaplatform.com
Featured resources
Resources we think you should read.
THE $27 MILLION INSIGHT: HOW ONE FRANCHISE BRAND FINALLY SAW ITS LOCAL MARKETING INVESTMENT CLEARLY
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.