LOMA
Explore our latest video to see how LOMA addresses a key issue in franchising: unenforced local marketing spend. Our proprietary platform offers real-time insights into local marketing activities, tracking expenditures, sales trends, and providing vital reports. With LOMA, ensure every marketing dollar is strategically invested, driving revenue and success for each location. Learn more about how LOMA's advanced solutions and experienced team can transform your franchise's marketing approach at www.lomaplatform.com.
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Resources we think you should read.
THE $27 MILLION INSIGHT: HOW ONE FRANCHISE BRAND FINALLY SAW ITS LOCAL MARKETING INVESTMENT CLEARLY
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.