Why is local store marketing so hard for multi unit brands to scale and what is LOMA doing about it? Let me give you my take on answering this question as I have 25+ years of experience in the field marketing space for multi-unit brands.
Why it is important to not forget to add in local marketing into your budget.
In 2024, U.S. back-to-school spending is projected to reach $38.8 billion, slightly down from the previous year's record of $41.5 billion. The "Back to School" season offers a unique opportunity for local stores to connect with their communities and build strong relationships with schools.
LOMA has launched its enterprise platform for multi-local brands to centrally plan, activate and measure their local store marketing.
How LOMA made in impact in Wingstop.
One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
By leveraging data-driven insights from LOMA, you can refine your marketing strategies to more effectively draw in new customers and build a dedicated fan base.
Grand openings are about creating bonds, touching hearts, and resonating in a way that only your brand can.
The role of a marketer in a multi-unit system is multifaceted and demanding. Often serving as strategists, executors, and guardians of the brand, these professionals must navigate a complex landscape with limited tools and support.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.
In the face of such adversity, the LSM landscape didn't just adapt; it innovated. There was a marked shift from traditional in-person engagement strategies to digitally-anchored ones.
This case study dives into their journey of connecting even deeper with their communities, enhancing their presence, and making every morning coffee count.
Beyond sales figures and brand metrics, there's a profound synergy unfolding. When multi-unit brands support schools, they're fostering community wellness.
By prioritizing the value of LSM in driving sustainable growth and financial success, franchise businesses can empower their franchisees to allocate resources effectively.
LSM takes your brand from being a faceless establishment to a friendly neighbor, and that’s a bond that translates into loyalty and boosted sales.
