LOMA
In our interview with Lon Ballenbacher, Co-Founder of Digital Pointes, learn how Digital Pointes can hand pick audiences to grow your business. They leverage sophisticated technology to create specific target audiences and then market directly to them with direct mailers and digital ads.
They offer a variety of products in the LOMA marketplace. Choose to target individuals that visit your competitors, target new customers in your immediate trade area that fit your target profile, or use them to spark success for your grand openings. Digital Pointes offers efficient and effective solutions.
Featured resources
Resources we think you should read.
Own Your Backyard: How Community-Driven Healthcare Marketing Is Redefining Patient Acquisition
Healthcare providers often focus heavily on digital channels, but one of the most effective ways to build trust and drive patient growth is by investing in their immediate trade area. Patients prefer convenience when choosing care, often selecting providers within just a few miles of home or work.
THE $27 MILLION INSIGHT: HOW ONE FRANCHISE BRAND FINALLY SAW ITS LOCAL MARKETING INVESTMENT CLEARLY
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.