LOMA
In our interview with Lon Ballenbacher, Co-Founder of Digital Pointes, learn how Digital Pointes can hand pick audiences to grow your business. They leverage sophisticated technology to create specific target audiences and then market directly to them with direct mailers and digital ads.
They offer a variety of products in the LOMA marketplace. Choose to target individuals that visit your competitors, target new customers in your immediate trade area that fit your target profile, or use them to spark success for your grand openings. Digital Pointes offers efficient and effective solutions.
Featured resources
Resources we think you should read.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.
Why is local store marketing so hard to scale for multi unit brands and what is LOMA doing about it?
Why is local store marketing so hard for multi unit brands to scale and what is LOMA doing about it? Let me give you my take on answering this question as I have 25+ years of experience in the field marketing space for multi-unit brands.