Brett Campbell
CMO at LOMA
Local community marketing continues to be a priority for multi-unit brands, but why is it still not happening consistently at scale?
Learn how Taylor Voelker, Director of Local Restaurant Marketing at Blaze Pizza outlines her approach to local restaurant marketing and the tools she uses to empower her team.
KEY TAKEAWAYS:
Gain tips on local marketing to enhance community awareness.
Discover strategies to differentiate the brand from competitors.
Understand the use of LOMA for empowering the team to be more strategic.
Featured resources
Resources we think you should read.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.
Why is local store marketing so hard to scale for multi unit brands and what is LOMA doing about it?
Why is local store marketing so hard for multi unit brands to scale and what is LOMA doing about it? Let me give you my take on answering this question as I have 25+ years of experience in the field marketing space for multi-unit brands.